About Us

Heartland Automotive has manufactured precision automotive components in Indiana for nearly four decades. From our Greencastle foundation to the growth of our Lafayette operations, our people combine manufacturing experience, continuous improvement, and a commitment to the communities where we work.

Heartland at a Glance

1987Founded in Greencastle, Indiana
1989Production began
2Indiana facilities: Greencastle and Lafayette
Interior & ExteriorPrecision automotive components

What We Manufacture

Heartland Automotive manufactures precision interior and exterior automotive components as a trusted Subaru supplier. Our exterior products include painted and molded components designed to meet demanding standards for fit, color match, appearance, and durability. Our interior products include consoles, instrument panels, door trim, pillar components, roof trim, and other parts that contribute to the safety, comfort, and appearance of the vehicle cabin.

Our capabilities have developed with the needs of our customers. Exterior paint production began in 2001, followed by continued investment in our Indiana operations and production capacity.

Our People

Heartland Automotive’s success is built on the experience and commitment of our associates. We strive to provide a workplace where team members can take ownership of their work, develop their skills, collaborate across departments, and contribute ideas for improvement.

Quality and Continuous Improvement

Our team is committed to doing each job right the first time. Quality is supported through defined manufacturing standards, product and process controls, traceability, supplier requirements, and continuous improvement.

Heartland associates participate in team-based Quality Circle activities using the Plan–Do–Check–Act process to identify problems, implement countermeasures, evaluate results, and improve quality and efficiency. This approach helps build a culture in which every team member can contribute to better products and better processes.

Committed to Our Communities

We believe that being a responsible company means being a good neighbor. Heartland supports community organizations, educational initiatives, local events, and programs that strengthen the areas surrounding our Greencastle and Lafayette facilities.

Part of the Shigeru Group

Heartland Automotive is a member of the Shigeru Group, whose manufacturing history began in Gunma, Japan, in 1957. Our connection to the group brings together Japanese manufacturing experience and a long-term commitment to automotive production in Indiana.